Tuya licenses an IoT platform that is VERY popular with the OEMs of various IoT products. If you buy something from a big box IoT store, ALDI, etc., chances are in a lot of cases, it's going to be powered by Tuya technology.
Initially they used chips from Espressif, and these were easily reflashed to other firmwares, but more recently they have moved to using different SoCs which either require physical connection to re-flash OR cannot be reflashed and need to be replaced if you wish to use different firmware.
Tuya does provide a cloud integration for Home Assistant, "Tuya", but it is a cloud integration, which means that to control your local devices, you need to reach out to the Tuya cloud and back to control things.
I don't know about you, but the idea of needing to reach out to the cloud and back to be able to turn something on and off seems counter intuitive. Additionally, the official Tuya cloud integration only supports some devices. So once you connect it to your Tuya account, you might find some devices are seen, but HA cannot provide any control of the device. Work is being undertaken over time for the cloud integration to have broader device support, but it's slow going.
